We’ve all seen the issue of plastic use in UK horticulture take a far higher profile over the last 12 months. At Melcourt we take this seriously and are looking to play our part in reducing the amount of single-use plastic. For those customers who want to do the same, we have developed a unique system to suit some of those retailers which builds on the experience of edibleculture
The big idea
1 The following Melcourt products are available in maxi-bale format:
Melcourt SylvaGrow® Multipurpose
Melcourt SylvaGrow® with added John Innes
Melcourt SylvaGrow® Organic
Melcourt SylvaGrow® Tub & Basket
Melcourt SylvaGrow® Ericaceous
Melcourt Composted Fine BarkTM soil conditioner
Melcourt Spruce OrnamentalTM bark mulch
Melcourt Ornamental Bark MulchTM
Melcourt Pine Mini ChipsTM
2 Each maxi-bale contains 2500 litres of product, is spun wrapped, labelled and comes complete on a recycled and recyclable ‘one way trip pallet’.
3 With every maxi-bale you also buy a new returnable Melcourt Bag for Life which you can sell to your customer, to fill repeatedly with their chosen
4 All products and the Melcourt Bag for Life concept are uniquely endorsed by the Royal Horticultural Society
How it works
1 You select and order which products you need (see catalogue and stockist trade price list) together with a suitable quantity of Melcourt Bags for Life.
2 Your customer decides which product they require from your stock.
3 One of your staff fills the material required into one of your Melcourt Bags for Life
4 Customer pays for the material plus the Melcourt Bag for Life, returns home and uses product
5 Next time the customer requires product, they return with the Melcourt Bag for Life which is refilled.
Our research tells us that there is a niche yet growing market for this type of scheme. We’ll promote it throughout our marketing activities and website and refer all enquiries for this customer group to suitable stockists. Remember: Melcourt does not have an ‘online shop’, but works in partnership to help build our stockists’ businesses.
Bag for Life facts:
Choosing the Melcourt Bag for Life means that a bag only has to be used twice before less plastic (by weight) has been used compared to normal single-use bags. But additionally the Bags for Life can be used over and over again and there is no reason why they shouldn’t last for several seasons. Then they can be recycled at the end of their useful lives.